It's awesome. I love it. If you think about it, that's just .30 a load. Plus, you know you're getting that many loads because the measuring system is no fail. 4 squirts = 1 load. I forget how much I was paying for the Publix detergent, but to me not having to deal with an icky, gunky measuring cup that drips all over my cabinet is SO worth it.

They sent me the fresh air scent and it's lovely. It's being overpowered by my Publix fabric softener, so I'm going to get theirs today.